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Baird USA

As an independent financial services firm owned by its associates, Robert W. Baird & Co. Inc. has a huge stake in making sure they do the right thing – especially when it comes to workplace strategy and design and how it impacts their culture and business. When COVID-19 turned the world of corporate real estate on its head in early 2020, the Milwaukee-based company was proactive in addressing the complex puzzle.

“We were approached by Baird’s Chief Information Officer who said, ‘Listen, I have a problem,’” said Marty Young, Construction Project Manager at Baird,

The result was a breathtaking space that interacts and adapts with Baird’s associates as they work. Not only did Baird accomplish agile desking, but the team also designed numerous casual, tech-enabled meeting spaces. If an associate needs to take a quick video conference call, they no longer need to occupy a large conference room.


Project partner – Henricksen


Products from Zilenzio in the project – Delta ceiling, Dezibel divider and Timber.


Read more about the project here

Products in this project